We have all been secretly hypnotized. Yes you probably have, too,
you are one of those rare individuals who has never watched a
television program. Most people drift into a common, everyday trance
when they gaze into the light of the TV tube. Indirect hypnosis ma-
nipulates the minds of millions of unsuspecting viewers everyday.
Surreptitiously, subliminal persuasion leaves its mark upon the collec-
Ideas implanted by commercials affect the health
and behavior of all of us. We eat, drink, dress,
and make love based on
what we see and hear. Television has the power to lull the mind into a
state of exaggerated suggestibility, opening it up to behavior control
from the outside.
Billions of dollars are spent each year in the United States
products we could live better without. lntelligence notwithstanditg,
we allow ourselves to be coerced into consuming products dumb
animals would run from: sleep inducers, fat reducers,
pain killers for every part of the body. TV, in fact, can train the brain
to anticipate pain even rvhen you feel fine.
Advertisers are well aware of the basic principles of hypnosis: (l)
Relaxation, (2) Concentration, and (3) Suggestion.
It's simple. As we
sit relaxed and concentrate on the light, we absorb the suggestions
directed at us. During such periods we are extremely vulnerable be-
cause we enter a hypnotic state of consciousness
(Alpha). Have you
noticed how often a commercial is repeated? This is another principle
of hypnosis. Repetition enforces suggestion and finally engraves the
behavior into the reflexes of the nervous system. The dictionary de-
fines habit this way: "An act or practice so frequently repeated as to
become relatively fixed in character and almost automatic in perform-
Every moment of the d"y and night, newspapers,
and television commercials are implanting harmful habits
deeply into the mind. Inevitably,
become outer-directed instead
The average person spends
fifteen years of his life immobilized,
gazing at the television
tube with childlike faith in
what he is told.
Periodically, every few minutes,
day after day, specially-trained
ringing with sincerity,
assure us that their pills and
potions are the
panaceas' Some people
become so convinced by this
that they buy things they
never heard of...
Si quieres leer mas allá de esta introducción, aquí está el libro > > "How to hipnotize yourself"